Facebook for Beginners
Facebook for Beginners - Learning Outcomes
This Introductory workshop is aimed at those in business that are keen to establish a Social Media profile, and in using same to develop a competitive edge. Participants will gain the knowledge to plan a low cost approach to effective marketing. By the end of the course, participants will have started to use Facebook effectively to market their businesses.
Facebook for Beginners Course Outline
How businesses can use Facebook as a marketing tool
Setting up a Facebook business page correctly so that it performs well in Facebook & Google for relevant searches
Identify an appropriate Cover Photo & Profile Photo
How to write a professional business description
How to build your Facebook audience
Developing a posting strategy
Tips for achieving engagement on Facebook
Facebook Insights and how to use them to improve posting strategy in the future.
Duration: 3 hours
Number of participants: up to 12