Socia Media Management Packages
Social Media Marketing using channels like Facebook, Twitter, LinkedIn, Google+, Pinterest, Flickr and Instagram, presents businesses with the opportunity to build brand awareness, reach out to new and existing customers, increase website traffic and manage online reputations.
At 2Market we use our expertise in traditional marketing to assist companies to maximise the opportunity social media marketing presents. We offer a full suite of Social Media Management packages that are scalable depending on the number of channels being employed, the frequency of posts and the level of training or outsourcing required.
2Market Social Media Management Packages
#1. Social Media Setup or Review
We can set up your social media channels for you or review your existing profiles. We will check page set up to ensure your profiles perform well in Google for relevant searches. We will also review digital branding and posting strategy and make recommendations in line with international best practice.
#2. Developing a posting strategy to meet your business needs
This is an essential part of the process. Understanding your audience and what resonates with them will lead to higher engagement levels that will in turn augment the organic (non paid for) reach of your social media channels. This involves;
- Identifying target markets
- Developing personas for each customer group
- Establishing what objectives must be achieved
- Industry analysis including analysis of competitors
- Developing a social media strategy to meet set objectives
#3. Creating a social media content calendar
We generally plan social media content calendars two to three months in advance. In this way, we can ensure that you don't miss key dates, the quality of content is better when its planned in advance in line with a social media strategy and content is shared more strategically across identified social media networks.
#4. Inhouse training to staff who will implement the social media strategy
We offer flexible packages. Some businesses simply require a review of their existing channels followed up by inhouse training, others outsource manageent of their social media channels for three months and then follow this up with inhouse training. Some businesses find it more cost effective to completely outsource their social media to us as there isn't anyone with the time or expertise inhouse to fulfil this important business function.
#5. Social media management packages
In line with the agreed content calendar, we will post content, status updates, and offers across all social media channels. Our monthly packages are priced in line with the number of weekly posts, the social media channels to be updated and the level of reporting required. While some content is planned in advance, a weekly phone call is scheduled so that posts always include the most up to date company news and announcements. We can also manage social media advertising campaigns which must be paid for in advance.
2Market Social Media Expertise
At 2Market, we have developed a first class reputation in social media managment and training. We provide Social Media Training courses for Mayo, Sligo and Roscommon Local Enterprise Offices, Leader Development Companies in Mayo and Sligo and for private companies across Ireland. We currently manage social media channels for a number of government agencies, national organisations and leading brands. We specialise in
- Posting Engaging Content
- Graphic Design Content Creation
- Customer Service – responding quickly to pubic posts and private messages
- Social Media Advertising Management